How eCommerce Website Design can help with SEO & Conversions In order to be successful, your website needs to appeal to both humans and computers: i.e. customers and search engines. Search engine optimization (SEO) is what brings your website to a high position in search results on Google, Bing, Yahoo! and others. This makes your website easier for customers to discover while searching for the products they want to buy. SEO is performed in a few ways, including content marketing that targets important keywords, and on-page optimizations geared toward proper formatting and fast page load speed. Making your site appeal to customers is another matter. Once a visitor arrives, you want them to convert: to take your desired action. The most common type of conversion in eCommerce is making a sale, but this can be other actions too, like signing up for your newsletter, creating an account, or something else. Your website's design needs to encourage the customer to complete the process that leads to a conversion. This is accomplished in two main parts: smooth functionality and strong visual design.
eCommerce website design is important for both of these goals. A skilled designer can create a website that looks fantastic and helps lead customers through the buying process from beginning to end, by placing design elements like Call to Action buttons in the ideal places on the page. The designer can also ensure SEO-friendliness by optimizing each page's graphics and code structure for speed, building the page layouts to be responsive to mobile devices (meaning the page adapts automatically to every screen from smartphone to desktop), and implementing further improvements like Google AMP which increases page load speed on mobile. A great web designer solves the problem of appealing to customers and search robots at the same time. An eCommerce web designer will start their work with you by holding a consultation to discover your goals for your website and the needs of your branding. They'll usually provide some sample layouts (called wireframes) for you to choose from. Once they start work on your design project, the best designers continue to stay in touch throughout the process and provide frequent progress updates. When the design is completed, it's sent for your final approval before going live on your website.
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